[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.800-seo-seo.cz\/co-je-vlastne-google-screened-a-jak-se-to-lisi-od-google-guaranteed\/#Article","mainEntityOfPage":"https:\/\/www.800-seo-seo.cz\/co-je-vlastne-google-screened-a-jak-se-to-lisi-od-google-guaranteed\/","headline":"Co je vlastn\u011b \u201eGoogle Screened\u201c a jak se to li\u0161\u00ed od \u201eGoogle Guaranteed\u201c?","name":"Co je vlastn\u011b \u201eGoogle Screened\u201c a jak se to li\u0161\u00ed od \u201eGoogle Guaranteed\u201c?","description":"Google Guaranteed bylo p\u0159edstaveno p\u0159ed n\u011bkolika lety, hlavn\u011b proto, aby nakoplo spot\u0159ebitelskou d\u016fv\u011bru v dom\u00e1c\u00ed poskytovatele slu\u017eeb, kte\u0159\u00ed se objevuj\u00ed v reklam\u00e1ch Local Services (m\u00edstn\u00ed slu\u017eby). Ned\u00e1vno, tento rok zhruba, spole\u010dnost p\u0159edstavilo dal\u0161\u00ed program pro profesion\u00e1ln\u00ed slu\u017eby,[...]","datePublished":"2020-02-26","dateModified":"2023-04-30","author":{"@type":"Person","@id":"https:\/\/www.800-seo-seo.cz\/author\/#Person","name":"","url":"https:\/\/www.800-seo-seo.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/53c590fdd1ec24ee297a15a00a0829b5191e9163e4cc5dbbee20ed40fcc30ad9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/53c590fdd1ec24ee297a15a00a0829b5191e9163e4cc5dbbee20ed40fcc30ad9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"800-seo-seo.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.800-seo-seo.cz\/co-je-vlastne-google-screened-a-jak-se-to-lisi-od-google-guaranteed\/","wordCount":634,"articleBody":"Google Guaranteed bylo p\u0159edstaveno p\u0159ed n\u011bkolika lety, hlavn\u011b proto, aby nakoplo spot\u0159ebitelskou d\u016fv\u011bru v dom\u00e1c\u00ed poskytovatele slu\u017eeb, kte\u0159\u00ed se objevuj\u00ed v reklam\u00e1ch Local Services (m\u00edstn\u00ed slu\u017eby). Ned\u00e1vno, tento rok zhruba, spole\u010dnost p\u0159edstavilo dal\u0161\u00ed program pro profesion\u00e1ln\u00ed slu\u017eby, kter\u00fd byl nazv\u00e1n „Google Screened“. Limitovan\u00e9 kategorie, trhy.  Google Screened je pr\u00e1v\u011b nyn\u00ed testovac\u00ed program limitovan\u00fd na pouze n\u011bkolik vertik\u00e1l\u016f v n\u011bkolika trz\u00edch: advok\u00e1ti (pl\u00e1nov\u00e1n\u00ed pozemk\u016f, imigrace), finan\u010dn\u00ed pl\u00e1nov\u00e1n\u00ed a realitn\u00ed kancel\u00e1\u0159e v San Diegu a Houstonu. Podnikatel\u00e9 a firmy nyn\u00ed mus\u00ed m\u00edt n\u011bjak\u00e9 hv\u011bzdi\u010dkov\u00e9 hodnocen\u00ed na GOogle s hodnocen\u00edm 3.0 \u010di vy\u0161\u0161\u00edm, aby byl tento program dostupn\u00fd. Nen\u00ed tu \u017e\u00e1dn\u00fd aplika\u010dn\u00ed poplatek pro inzerenty m\u00edstn\u00ed slu\u017eeb (v relevantn\u00edch kategori\u00edch a trz\u00edch). Pokud se Google rozhodne roz\u0161\u00ed\u0159it program, bude tu des\u00edtka dostupn\u00fdch kategori\u00ed, kter\u00e9 zahrnuj\u00ed nap\u0159\u00edklad marketing a inzer\u010dn\u00ed slu\u017eby. Google Guaranteed, v porovn\u00e1n\u00ed s v\u00fd\u0161e, je nyn\u00ed \u0161iroce dostupn\u00fd a pokr\u00fdv\u00e1 opravdu \u0161irokou \u0161k\u00e1lu kategori\u00ed dom\u00e1c\u00edch slu\u017eeb, co\u017e zahrnuje nap\u0159\u00edklad HVAC, opravy potrub\u00ed, \u00faklid dom\u00e1cnost\u00ed, malov\u00e1n\u00ed, z\u00e1me\u010dnictv\u00ed, instalat\u00e9rstv\u00ed a dal\u0161\u00ed. A pokud se tedy spot\u0159ebitel spoj\u00ed nebo objedn\u00e1 si n\u011bjakou slu\u017ebu skrze Google, program nab\u00eddne garanci vr\u00e1cen\u00ed pen\u011bz a\u017e do v\u00fd\u0161ky hodnoty dvou tis\u00edc dolar\u016f (co\u017e je nejvy\u0161\u0161\u00ed mo\u017en\u00e1 hranice), pokud spot\u0159ebitel\u00e9 nebudou spokojeni s prac\u00ed poskytovatele slu\u017eeb. Podobn\u00e9 kontroly pozad\u00ed.  Abyste se mohli st\u00e1t garantov\u00e1ni Googlem (Google Guaranteed), firmy a podnikatel\u00e9 mus\u00ed proj\u00edt kontrolou pozad\u00ed a mus\u00ed m\u00edt ov\u011b\u0159en\u00e9 jejich detaily poji\u0161t\u011bn\u00ed a licence. Google Screened podniky a podnikatel\u00e9 mus\u00ed tak\u00e9 proj\u00edt podobn\u00fdmi kontrolami pozad\u00ed a licenc\u00ed (civiln\u00ed i trestn\u00ed). Av\u0161ak nen\u00ed tu \u017e\u00e1dn\u00e1 odm\u011bna \u010di garance vr\u00e1cen\u00ed pen\u011bz s GOogle Screened. GOogle Guaranteed nebo status partner-screened (HomeADvisor, Porch) je po\u017eadavek, kter\u00fd se objev\u00ed ve v\u00fdsledc\u00edch Google Asistenta na chytr\u00fdch telefonech a GOogle HOme za\u0159\u00edzen\u00edch. To se pr\u00e1v\u011b nyn\u00ed nebude vztahovat na profesion\u00e1ln\u00ed slu\u017eby, tak\u017ee pr\u00e1vn\u00edci, nap\u0159\u00edklad, nebudou muset m\u00edt Google Screened, aby se objevili ve v\u00fdsledc\u00edch Google Asistenta. Av\u0161ak to by se mohlo zm\u011bnit daleko v\u00edce v souladu s Google Guaranteed, pokud by GOogle pokra\u010doval v roz\u0161i\u0159ov\u00e1n\u00ed Google Screened (\u010dist\u00e1 spekulace). Pro\u010d by n\u00e1s to m\u011blo zaj\u00edmat.  Zat\u00edmco jsou oba dva programy u\u017eite\u010dn\u00e9 v tom, \u017ee pom\u00e1haj\u00ed ochr\u00e1nit spot\u0159ebitele, je tu tak\u00e9 velice bl\u00edzk\u00e1 spojitost mezi Google programy odznak\u016f a reklamami m\u00edstn\u00edch slu\u017eeb. V p\u0159\u00edpad\u011b Google Guaranteed, zna\u010dkov\u00e1n\u00ed a v\u00fdsledky byly odd\u011bleny od sebe s Google Home, \u010d\u00e1ste\u010dn\u011b proto, aby se spole\u010dnost vyhnula poru\u0161en\u00ed FTC a pravidel, kter\u00e9 nastavila. Ur\u010dit\u011b bude velice zaj\u00edmav\u00e9 vid\u011bt, jak to p\u016fjde d\u00e1l, a\u0165 u\u017e se Google Screened roz\u0161\u00ed\u0159\u00ed a a\u0165 u\u017e Google u\u010din\u00ed tento program dostupn\u00fd (tak, jak to ud\u011blal s GOogle Guaranteed) i pro ne-inzerenty. A pokud to tak ud\u011bl\u00e1, dal\u0161\u00ed ot\u00e1zkou bude to, jestli spole\u010dnost nab\u00edz\u00ed n\u011bjak\u00fd bonus k hodnocen\u00ed pro ty spole\u010dnosti, kter\u00e9 pro\u0161ly programem, jako obrana proti fale\u0161n\u00fdm m\u00edstn\u00edm polo\u017ek\u00e1m a spamu – co\u017e je p\u0159esn\u011b to, co d\u011bl\u00e1 GOogle Guaranteed a GOogle Asistent.                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (50 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co je vlastn\u011b \u201eGoogle Screened\u201c a jak se to li\u0161\u00ed od \u201eGoogle Guaranteed\u201c?","item":"https:\/\/www.800-seo-seo.cz\/co-je-vlastne-google-screened-a-jak-se-to-lisi-od-google-guaranteed\/#breadcrumbitem"}]}]