[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.800-seo-seo.cz\/podvod-s-recenzemi-hacknuty-amazon-hodnoti-velky-problem-uvadi-consumer-reports\/#Article","mainEntityOfPage":"https:\/\/www.800-seo-seo.cz\/podvod-s-recenzemi-hacknuty-amazon-hodnoti-velky-problem-uvadi-consumer-reports\/","headline":"Podvod s recenzemi: hacknut\u00fd Amazon hodnot\u00ed velk\u00fd probl\u00e9m, uv\u00e1d\u00ed Consumer Reports","name":"Podvod s recenzemi: hacknut\u00fd Amazon hodnot\u00ed velk\u00fd probl\u00e9m, uv\u00e1d\u00ed Consumer Reports","description":"Probl\u00e9m fale\u0161n\u00fdch recenz\u00ed na Amazonu se \u00fadajn\u011b neust\u00e1le zhor\u0161uje.  Av\u0161ak v\u011bt\u0161ina spot\u0159ebitel\u016f si toho nen\u00ed ani v\u011bdoma, nato\u017e pak, jak rozs\u00e1hl\u00fd a dalekos\u00e1hl\u00fd probl\u00e9m to vlastn\u011b je.   Amazon, hodnotitel\u00e9 recenz\u00ed bojuj\u00ed s velikost\u00ed probl\u00e9mu.  [...]","datePublished":"2020-02-01","dateModified":"2023-04-30","author":{"@type":"Person","@id":"https:\/\/www.800-seo-seo.cz\/author\/#Person","name":"","url":"https:\/\/www.800-seo-seo.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/53c590fdd1ec24ee297a15a00a0829b5191e9163e4cc5dbbee20ed40fcc30ad9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/53c590fdd1ec24ee297a15a00a0829b5191e9163e4cc5dbbee20ed40fcc30ad9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"800-seo-seo.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.800-seo-seo.cz\/podvod-s-recenzemi-hacknuty-amazon-hodnoti-velky-problem-uvadi-consumer-reports\/","wordCount":816,"articleBody":"Probl\u00e9m fale\u0161n\u00fdch recenz\u00ed na Amazonu se \u00fadajn\u011b neust\u00e1le zhor\u0161uje.  Av\u0161ak v\u011bt\u0161ina spot\u0159ebitel\u016f si toho nen\u00ed ani v\u011bdoma, nato\u017e pak, jak rozs\u00e1hl\u00fd a dalekos\u00e1hl\u00fd probl\u00e9m to vlastn\u011b je. Amazon, hodnotitel\u00e9 recenz\u00ed bojuj\u00ed s velikost\u00ed probl\u00e9mu.  FakeSpot a ReviewMeta jsou spole\u010dnosti, kter\u00e9 analyzuj\u00ed recenze Amazonu. Ty publikovaly studie, ve kter\u00fdch argumentuj\u00ed, \u017ee v\u011bt\u0161ina (drtiv\u00e1 v\u011bt\u0161ina) recenz\u00ed ve specifick\u00fdch produktov\u00fdch kategori\u00edch (nap\u0159\u00edklad elektronika) jsou podvodn\u00e9. Amazon tohle p\u0159edt\u00edm rozporoval a argumentoval t\u00edm, \u017ee spole\u010dnosti profituj\u00ed z toho, \u017ee se sna\u017e\u00ed „um\u011ble vystra\u0161it“ a zneu\u017e\u00edvat ned\u016fv\u011bru u\u017eivatel\u016f.  N\u011bkte\u0159\u00ed prodejci na Amazonu vyjad\u0159uj\u00ed jist\u00fd skepticismus \u010di nez\u00e1jem ohledn\u011b studi\u00ed t\u011bchto spole\u010dnost\u00ed. Nabour\u00e1n\u00ed podstatn\u00e9ho probl\u00e9mu.  Nyn\u00ed spole\u010dnost COnsumer REports zve\u0159ejnila v\u00fdsledky jej\u00edho vlastn\u00edho vy\u0161et\u0159ov\u00e1n\u00ed a anal\u00fdzy sub-druh\u016f podvodn\u00fdch recenz\u00ed, nazvan\u00fdch „un\u00e1\u0161en\u00ed recenz\u00ed (review hijacking)“, ve kter\u00fdch tvrd\u00ed, \u017ee je tento probl\u00e9m nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00ed a dalekos\u00e1hl\u00fd pr\u00e1v\u011b na Amazonu. Un\u00e1\u0161en\u00ed a nabour\u00e1v\u00e1n\u00ed recenz\u00ed se stane tehdy, kdy\u017e obchodn\u00edk n\u011bjak\u00e9ho produktu je schopen p\u0159ipojit pozitivn\u00ed recenze od dal\u0161\u00edho, nerelevantn\u00edho produktu s jeho vlastn\u00edm, aby tak mohl klamat potencion\u00e1ln\u00ed kupuj\u00edc\u00ed. Consumer Reports jde opravdu do detailu ohledn\u011b toho, jak\u00fdm zp\u016fsobem se tato podvodn\u00e1 praktika d\u011bje, \u010dasto pou\u017e\u00edv\u00e1 vlastn\u00ed back-end n\u00e1stroje obchodn\u00edk\u016f p\u0159\u00edmo od Amazonu. Rozumn\u00e9 procento un\u00e1\u0161en\u00ed recenz\u00ed se \u00fadajn\u011b d\u011bje hlavn\u011b v \u010c\u00edn\u011b anebo u \u010d\u00ednsk\u00fdch prodejc\u016f. Limitovan\u00e9 spot\u0159ebitelsk\u00e9 vy\u0161et\u0159ov\u00e1n\u00ed.  V\u011bt\u0161ina spot\u0159ebitel\u016f se d\u00edv\u00e1 na po\u010det recenz\u00ed, hodnocen\u00ed hv\u011bzdi\u010dek nebo bodov\u00e9 hodnocen\u00ed a \u010dtou izolovan\u00e9 recenze. Typicky se ned\u00edvaj\u00ed bl\u00ed\u017ee na dostate\u010dn\u00fd po\u010det recenz\u00ed, aby ur\u010dili, jestli se jedn\u00e1 o n\u011bjak\u00fd podvod, kter\u00fd \u010d\u00edh\u00e1 ve st\u00ednech. Tohle je p\u0159esn\u011b d\u016fvod, pro\u010d spole\u010dnosti jako FakeSpot a ReviewMeta uv\u00e1d\u00ed, \u017ee mus\u00ed existovat. Amazon z jeho strany uv\u00e1d\u00ed, \u017ee bere probl\u00e9m s podvodn\u00fdmi recenzemi v\u00e1\u017en\u011b a p\u0159ev\u00e1d\u00ed podstatnou \u010d\u00e1st zdroj\u016f a prost\u0159edk\u016f k tomu, aby jej vy\u0159e\u0161il. V minulosti se v\u0161ak FTC anga\u017eoval v obzvl\u00e1\u0161t\u011b rozs\u00e1hl\u00fdch a podvodn\u00fdch p\u0159\u00edpadech recenzov\u00fdch podvod\u016f na Amazonu a jinde. Nap\u0159\u00ed\u010d obecn\u00e9mu nedostatku spot\u0159ebitelsk\u00e9ho pov\u011bdom\u00ed o rozsahu podvodn\u00fdch recenz\u00ed, vypad\u00e1 to, \u017ee je tu eroze d\u016fv\u011bry, kter\u00e1 se pr\u00e1v\u011b nyn\u00ed d\u011bje. Pr\u016fzkum zhruba dvou tis\u00edc dosp\u011bl\u00fdch od spole\u010dnosti CPC Strategy zjistil, \u017ee pouze sedmn\u00e1ct procent z respondent\u016f uvedlo, \u017ee „pln\u011b d\u016fv\u011b\u0159uje“ recenz\u00edm na Amazonu. Pot\u00e9 se sna\u017eili odli\u0161it jednotliv\u00e9 stupn\u011b „ned\u016fv\u011bry“ (nap\u0159\u00edklad \u010d\u00e1ste\u010dn\u00e1 ned\u016fv\u011bra apod.). Pro\u010d by n\u00e1s to m\u011blo zaj\u00edmat.  Generov\u00e1n\u00ed fale\u0161n\u00fdch recenz\u00ed a dal\u0161\u00edch podvodn\u00fdch recenzn\u00edch taktik je n\u011bco jako \u010dern\u00e1 praxe SEO na Amazonu, kter\u00e1 pom\u00e1h\u00e1 t\u011bmto produkt\u016fm z\u00edsk\u00e1vat na viditelnosti ve vyhled\u00e1v\u00e1n\u00ed a tak\u00e9 spot\u0159ebitelsk\u00e9 d\u016fv\u011bryhodnosti. Consumer Reports uv\u00e1d\u00ed, \u017ee dostatek fale\u0161n\u00fdch pozitivn\u00edch recenz\u00ed m\u016f\u017ee ale tak\u00e9 vy\u00fastit v podvodem z\u00edskanou „Amazon’s Choice“ vlaje\u010dku (ozna\u010den\u00ed), co\u017e poh\u00e1n\u00ed je\u0161t\u011b v\u00edce prodej\u016f. \u010cestn\u00ed a up\u0159\u00edmn\u00ed obchodn\u00edci na Amazonu jsou tak v nev\u00fdhod\u011b proti t\u011bm, kte\u0159\u00ed se ne\u0161t\u00edt\u00ed pou\u017e\u00edt tyto \u010dern\u00e9 praktiky, aby zru\u0161ili konkurenci, kte\u0159\u00ed tak mohou d\u00edky t\u011bmto praktik\u00e1m generovat nebo jinak sb\u00edrat fale\u0161n\u00e9 pozitivn\u00ed recenze. Zat\u00edmco se Amazon st\u00e1v\u00e1 vedouc\u00ed destinac\u00ed pro produktov\u00e9 vyhled\u00e1v\u00e1n\u00ed, p\u0159\u00edle\u017eitosti k podv\u00e1d\u011bn\u00ed jenom rostou a st\u00e1vaj\u00ed se \u010d\u00edm d\u00e1l \u010dast\u011bj\u0161\u00ed volbou pro podvodn\u00e9 obchodn\u00edky. Probl\u00e9m fale\u0161n\u00fdch recenz\u00ed nar\u016fst\u00e1 do stresuj\u00edc\u00edch \u00farovn\u00ed pro obchodn\u00edky a je \u0161iroce diskutov\u00e1n na Amazon f\u00f3rech. Pokud tedy vezmeme v potaz velikosti Amazonu,  nen\u00ed zcela jasn\u00e9, jak vlastn\u011b spole\u010dnost chce efektivn\u011b bojovat s t\u011bmito fale\u0161n\u00fdmi recenzemi – pokud by se v\u016fbec n\u011bkdy rozhodl je n\u011bjak agresivn\u011b pron\u00e1sledovat a odstra\u0148ovat. Mo\u017en\u00e1 by m\u011bl a mohl adoptovat n\u011bjakou politiku pouze recenz\u00ed, u kter\u00fdch jsou ov\u011b\u0159eni kupuj\u00edc\u00ed. Av\u0161ak i tento syst\u00e9m by mohl b\u00fdt lehce obehr\u00e1n.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (43 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Podvod s recenzemi: hacknut\u00fd Amazon hodnot\u00ed velk\u00fd probl\u00e9m, uv\u00e1d\u00ed Consumer Reports","item":"https:\/\/www.800-seo-seo.cz\/podvod-s-recenzemi-hacknuty-amazon-hodnoti-velky-problem-uvadi-consumer-reports\/#breadcrumbitem"}]}]